Jewel was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn’t stop there. We also firmly believed that our customers deserved more choices, straightforward information and legendary service. We felt strongly about building a team of passionate, non-commissioned diamond and jewelry experts who put the customer first. (We’re thrilled to share that a few of our customers have even invited our experts to their weddings!) As the leader in handcrafted engagement rings and beautiful fine jewelry, we’re constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
Amazing Value
The highest-quality design at a great price.
Peace of Mind
30-day returns, diamond price-match guarantee and more.
Inspiring Assortment
The perfect pieces for every occasion.
Expert Guidance
The original online jeweler since 1999.
Handcrafted for You
Every item we send comes in our signature Blue Nile packaging. Engagement rings arrive in a deluxe ring box within an elegant presentation box ready for your proposal. The presentation box also secures your appraisal certificate and diamond grading report. Loose diamonds are presented in a velvet lined diamond case that securely holds the stone.
Contact
We’re here for you 24/7. Each of our non-commissioned experts offer diamond jewelry guidance and possess a passion for customer service.
